The Russian-based quick meals chain, ‘Vkusno I Tochka’, (‘Tasty and That’s It’), has long past global, increasing into Belarus.
“We are entering a new market,” mentioned Alexander Govor, the landlord of the short meals chain. “Now Vkusno I Tochka will operate not only in Russia, but also in Belarus.”
“This is just the beginning,” he added.
Vkusno I Tochka took over McDonald’s in Russia after the United States quick meals large surrender the rustic, following the Russian invasion of Ukraine.
Since opening in June, its 800 eating places had been blighted through provide chain problems, together with shortages of fries and Coca-cola, in what was once a bumpy get started for the Russian rebrand.
In a remark launched on Friday, the corporate mentioned it was once “completing” a franchising settlement with a Belarusian chain of fast-food eating places owned through KSB Victory.
It plans to open 25 shops in six towns throughout Belarus, Russia’s neighbour and foremost best friend within the area, that are recently running below the McDonald’s logo, in keeping with TASS, a Russian state-owned media outlet.
They will “start working under the new brand within a few weeks after all the necessary legal procedures are wrapped up and “organisational problems are resolved,” TASS reported, adding the move will “save” more than 2,000 jobs.
Until the transition, the fast food restaurants will continue to operate under the McDonald’s brand.
Vkusno I Tochka has withheld specific details on sales, revenue and profitability, though its CEO Oleg Paroev has previously painted a rosy picture of the company’s fortunes.
In September, he told reporters the chain had sold more than 1.2 million burgers, claiming it occasionally enjoyed days of higher sales than under the McDonald’s brand.
Issues with potato supplies left many of the chain’s restaurants without French fries this summer and it began serving Dobry Cola on tap, after Coca-cola stocks ran dry.
During its six months of operations, Vkusno I Tochka said in a statement it has fully recovered from past supply chain problems and adapted logistics, ensuring the “easy operation” of all its enterprises.
McDonald’s close all its eating places in Russia on March 14, amid a Western backlash over Russia’s invasion of Ukraine. All its shops had been offered to Govor as an area licensee, who initiated a complete rebranding.
Vkusno I Tochka recently operates in 62 Russian areas, with greater than 830 venues recently open.
