Jeremy Jauncey is the CEO and Founder of Beautiful Destinations, an award-winning inventive company at the back of one of the most global’s maximum cutting edge trip manufacturers. Ten years in the past he noticed an opening available in the market to monetize his interest for trip and make it his business.
Speaking at Skift Global Forum East (a two-day convention assembling best CEOs and inventive leaders to talk about inventions coming to undergo on the way forward for trip) he instructed Euronews about his beginnings.
Knocking down doorways
“I would go and meet with or try to meet with leaders in travel who really didn’t value social media, didn’t think social media would be a platform for them to generate business,” he said. “In the early stages of social media, certainly they thought that it was something that, you know, younger kids would use, that they would just be messing around it and kind of passing time without any commercial component to it. So it took us a little bit of time to knock down those doors and go in and meet with people.”
His perseverance and industry savvy paid off when he used to be invited to collaborate with the Dubai Government to release the sector’s first tourism board marketing campaign round a hashtag #myDubai.
“So as soon as we got that bit of business… scrambled, incorporated the company and then got everything up and running from there,” he says.
Social media first
H says social media has remodeled the trip trade.
“Leading travel bodies are suggesting that up to 90% of travellers will book travel based on content that they see on social media first,” he mentioned. “So for many people, the primary time that we’re pondering or being impressed a few vacation spot, this is because we’re scrolling thru Instagram reels or we are on TikTok, or we are seeing anyone who has created a work of content material that conjures up us.
“If you go a little deeper, what we’re hearing is that from leaders like Google, that as much as 40% of younger travellers are actually not even using Google Search or Google Maps anymore. They’re going into TikTok and Instagram reels and then typing in the hashtags of the place that they are, the restaurant that they want to go to, to see that video content. So I think that’s a very, very big shift that is starting to happen within those platforms for the way people actually discover travel.”
Environmental changemaker
Often described as an environmental changemaker Jeremy is a large recommend for sustainable trip.
“We cannot go back to the kind of travel that we were doing pre-pandemic,” he says. “Because 2019, I think, was the 10th year of consecutive growth in our industry. One in every ten jobs was in travel and tourism, one in every five newly created jobs was in travel and tourism. So the industry was exploding. But as was over-tourism.
“Really for us what we’re trying to do is talk about lesser-known destinations. Push people to go to places that they maybe haven’t gone to before. Social media is an amazing way to do that.”
Social media and mental health
Jeremy is also vocal on the impact of social media impacting mental health and self-validation.
In his younger years he played rugby for Scotland, but his career ended prematurely following an injury while playing in New Zealand. It was a time that affected him massively.
“Unfortunately, with a lot of social media, it’s very easy to connect with anyone and everyone,” he says. “And people really don’t filter what they say. So I think anyone that really has challenges as a consequence of what they experience online has to come forward and talk about it.
“So I think there are places and pockets around the world where they’re limiting the amount of time that people spend on social media. They have tools that allow you to kind of really closely track the kind of content that maybe your kids or your family are looking at and they’re just more aware. And hopefully, you know, people with an audience or people with influence can tell them that and can reach out to them.”
