New York
CNN Business
—
Netflix goes to the flicks, however just for per week.
“Glass Onion: A Knives Out Mystery,” the brand new whodunit starring Daniel Craig, will debut on the 3 main US theater chains — AMC, Regal and Cinemark — for per week one month earlier than it streams on Netflix, the corporate introduced on Thursday. “Glass Onion” would be the first movie to ever to take action, consistent with the streaming large.
The sequel to the 2019 hit “Knives Out” will play in 600 theaters within the United States from November 23 to 29 earlier than debuting on Netflix
(NFLX) globally on December 23.
The information is notable given the fraught courting between theaters and Netflix previously. While probably the most streamer’s movies have performed in theaters, maximum main chains have balked at placing Netflix’s movies at the giant display because the two aspects may just by no means agree on how lengthy a movie will have to play solely in theaters.
The transfer to position “Glass Onion” in theaters, even for only a week, is a win for either side.
For Netflix, theaters will most probably lend a hand flip the movie into an tournament, with the opportunity of giving it way more cultural relevancy than if it simply performed in houses. It too can construct phrase of mouth for the film, which has gotten rave opinions after premiering on the Toronto International Film Festival ultimate month.
The movie would play just for per week in theaters, however it’s an *unique* week. If you wish to have to peer “Glass Onion,” a month early you’ll have to shop for a price tag, which might deliver in additional foot visitors and spice up concession gross sales to theaters.
“We’re excited to offer fans an exclusive sneak preview of Rian’s incredible film,” Scott Stuber, Netflix’s head of world movie mentioned in a observation on Thursday. “Given the excitement surrounding the premiere at the Toronto International Film Festival, we hope fans will enjoy this special theatrical event in celebration of the film’s global debut on Netflix in December.”
Director Rian Johnson added that he’s “over the moon that Netflix has worked with AMC, Regal and Cinemark to get Glass Onion in theaters for this one-of-a-kind sneak preview.”
“These movies are made to thrill audiences, and I can’t wait to feel the energy of the crowd as they experience ‘Glass Onion,’” he mentioned. “Between this and the release on Netflix in December, I’m excited that audiences around the world will be able to enjoy the film.”
Tickets pass on sale on October 10.
It’s no longer transparent if this is a one-time handiest association or a primary step for theaters and Netflix.
If it’s the latter, it would lend a hand either side. Netflix, which has had a coarse yr, may just use theaters’ lend a hand in giving its movies higher affect and an extra income move whilst theaters, which had a forged summer time on the field administrative center earlier than seeing its slate dry up in the previous few months, may just use extra motion pictures.
