It’s the primary union for internet influencers and content material creators in Italy and it is believed to be the one energetic such affiliation in Europe.
Assoinfluencer targets to offer fiscal and criminal coverage to people who paintings on the net, and who’re recently no longer recognised as fully-fledged employees.
The union additionally intends to supply different services and products equivalent to mental strengthen and the control in their day-to-day actions.
The president and founding father of the union Jacopo Lerussi mentioned running as an influencer is somewhat concerned.
“You have to set up the communication program, reply to followers, be able to manage relationships with the brands, find an agency supporting you, and study the stats about all the posts and content you publish. The amount of work is huge and you must get to this level,” defined Lerussi.
“A creator may take part in an event and his image gets broadcast beyond the event program as an advertisement, but you need specific consent for that,” Lerussi added. “As long as this profession is not considered as such, there will always be these types of issues, which we are trying to deal with.”
Challenges for content material creators
Daniele Ciniglio is a tender actor and likewise content material author who reworked a passion into a role. Assoinfluencer started 3 years in the past and is selecting up tempo. He is one of the internet employees who made up our minds to enroll in the union.
“It is a fully-fledged job, which entails more hours than the standard office hours,” says Daniele. “Because on some days I work until late in the evening and some other days I bang my head on something with no success. It is a fully-fledged job and it should be protected as any other.”
“I cannot pay my contributions each year as a content creator,” Ciniglio said. “I am a worker who, according to the Italian State, works as…. what? Nobody knows.”
They aren’t simply technicians or videomakers – they’re internet influencers and content material creators and so they consider they want to be identified as such.
