If you Google “Halland”, you’ll more than likely no longer to find effects or pictures of the Swedish area, house to round 300,000 folks.
Instead, the hunt engine will ask “did you mean Haaland?”
Norwegian striker Erling Haaland has lit up the Premier League for his new membership Manchester City this season, with an astonishing 22 targets in simply 15 video games.
But his footballing prowess could be overshadowing native tourism in Norway’s neighbour Sweden.
Jimmy Sandberg, the tourism director for Visit Halland, has develop into annoyed that the area is being buried on-line.
Sandberg has written an open letter, calling on soccer supporters and on-line customers alike to ensure they differentiate their spelling.
“Dear football fans of the world, We have a problem. Erling Haalands popularity, and a spelling error, is drowning out our beloved Swedish region of Halland on the internet right now. So please, Haaland fans: give us our hashtag back!” wrote Sandberg.
The tourism director went on to mention that that to his melancholy, “efforts to promote Halland have disappeared.”
“If nothing is done, we fear that our beloved region is at risk of becoming a forgotten Atlantis, a place that is only known in ancient history and scriptures.”
Online feedback were supportive of the vacationer board’s effort to advertise the area, on Sweden’s west coast.
“Make Halland great again!” wrote one particular person, whilst any other mentioned “Maybe #haaland will #visithalland and help clarify the difference between the beautiful game vs. the beautiful region.”
According to TripAdvisor, vacationers who come to the area can revel in walks alongside the coast — or talk over with museums, seashores and standard Swedish farms.
Visit Halland has invited Erling Haaland to sign up for his fellow Norwegian holidaymakers and talk over with Halland this summer season.
