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Thursday, July 7, 2022

IPL Media Rights LIVE: Media rights auction process begins, four big companies are placing bets

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IPL Media Rights 2023-27: The process of auction for the media rights of the Indian Premier League has started on Sunday. The auction process has been organized by the BCCI for the IPL cycle from 2023 to 2027. This time the BCCI is expected to make huge profits from the auction of media rights of IPL. Four big companies like Viacom 18, Sony, Star and Zee are involved in the race to get the media rights of IPL.

However, even before the auction process started, a big company like Amazon got out of the race. Apart from this, Netflix also did not participate in the auction process after initially showing interest. Due to the retreat of these two big companies, the rest of the big players involved in the auction have got some relief.

The BCCI has divided the media rights of IPL into four categories. The auction process has started for Category A and Category B on Sunday. Category A India has the telecast rights for matches broadcast on TV, while Category B has telecast rights for IPL matches on digital platforms.

The companies involved in the auction will get an opportunity to place bets in both the categories. However, if a company wants to bet in only one category, then this opportunity will also be provided to it by the BCCI.

The BCCI has kept a base price of Rs 49 crore per match for TV media rights. At the same time, a base price of Rs 33 crore has been kept for digital rights per match. There are speculations that BCCI may earn Rs 60,000 crore from the sale of media rights.

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