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IPL Media Rights Auction: Amazon withdraws from auction process, these four companies will face tough competition

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IPL Media Rights Auction 2022: The auction process of media and digital rights for the 2023 to 2027 cycle of the Indian Premier League is to be held on Sunday. Just ahead of the auction, one of the world’s largest companies, Amazon, withdrew from the auction process. Now it is believed that there can be a tough competition between Viacom 18, Sony, Zee and Star Hotstar regarding media and digital rights.

According to the report of the English newspaper Hindustan Times, Viacom wants to get the rights of IPL in any case. However, due to the withdrawal of Amazon, other companies may benefit a little. Google has also shown no interest in going ahead with the auction process.

There is a possibility that media and digital rights can go to a single company. However, BCCI has created separate categories for TV and digital rights. Apart from Star, Viacom 19, Sony and Zee TV will also bid for digital rights.

BCCI made a special plan regarding matches

The BCCI has kept a base price of Rs 49 crore for every match in the TV category. A base price of Rs 33 crore has been kept for every match in the digital category. Apart from this, BCCI has also made a plan to increase the number of matches by 2027.

BCCI will not increase the number of matches for the next two years. In 2025 and 2026, a plan has been made by the BCCI to have 84 matches instead of 74. At the same time, in 2027, BCCI has made a plan to have 94 matches. However, the BCCI has assured that there will be at least 74 matches in every season.

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