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Orange in autumn represents the colour of pumpkins, fallen leaves … and now Rice Krispies.
Kellogg’s new Rice Krispies Shocking Orange Colored Cereal is hitting the grocery store cabinets this August, consistent with a press liberate.
In the spirit of the spooky season, Kellogg’s is encouraging customers to profit from the brand new orange-colored cereal via developing amusing and distinctive fall-themed treats.
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Sadie Garcia, director of name advertising at Kellogg Company, mentioned in a commentary that the brand new product makes it “easier” for households to include the preferred treat-making season of Halloween.
Kellogg’s new Rice Krispies Shocking Orange Colored Cereal is proven poured right into a bowl. (Kellogg’s Rice Krispies / Fox News)
“We love seeing the scary-delicious treats families dream up with Kellogg’s Rice Krispies Cereal for the Halloween season and beyond,” she mentioned in the similar commentary.
“Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg’s Rice Krispies Cereal, plus, the festive color of the fall.”
A Rice Krispies deal with made with Kellogg’s new Rice Krispies Shocking Orange Colored Cereal is pulled aside. | Fox News
“From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”
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The “spooky” cereal nonetheless has the similar style as authentic Rice Krispies, in addition to crunch, consistent with the clicking liberate — so it may be swapped simply into any cereal bowl or conventional recipe, the corporate maintains.

Kellogg’s new Rice Krispies Shocking Orange Colored Cereal can also be made into pumpkin-shaped Rice Krispies treats — as proven right here. (Kellogg’s Rice Krispies / Fox News)
Kellogg’s Rice Krispies Shocking Orange Colored Cereal will likely be to be had at outlets national.
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It is promoting for a instructed retail worth of $4.49 for a 7.50-ounce field.
It will promote for $5.49 for a 12-ounce field.