Dodge CEO Tim Kuniskis supplies a novel viewpoint on how the frenzy for electrical automobiles has impacted the car business on ‘Cavuo: Coast to Coast.’
Dodge unveiled its first electrical automotive on Wednesday evening, however Dodge CEO Tim Kuniskis mentioned he isn’t entering the electrical automotive trade, so that you can talk.
“I’m not going to try to sell anyone an electric car. I will never market an electric car,” he informed FOX Business in an unique interview.
“We will market a better muscle car with performance that happens to be enabled by the use of electrification.”
The Dodge Charger Daytona SRT Concept is a preview of a type this is set to head on sale on the finish of subsequent 12 months and lines the logo’s vintage muscle automotive styling wrapped round a battery-powered platform.
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Dodge CEO Tim Kuniskis mentioned he isn’t going to check out to promote electrical vehicles, he will promote higher vehicles that occur to be electrical. (Bill Pugliano/Getty Images)
Full main points weren’t launched, however Kuniskis mentioned the all-wheel-drive automotive can be to be had with extra energy and higher efficiency that the logo’s best V8-powered muscle vehicles as of late, that have as much as 807 hp and will boost up to 60 mph in lower than 3 seconds.
Tesla already makes electrical vehicles which might be that fast, however Dodge has added a couple of options to make its EV extra thrilling. They come with an “exhaust” machine modeled after a pipe organ and a multi-speed transmission that makes the car much less environment friendly, however gives the thrills of being thrown again into the seat with every equipment alternate.

The all-wheel-drive Charger Daytona SRT can be extra robust than any V8-powered Dodge. (Bill Pugliano/Getty Images)
“A muscle car is more than numbers, we say performance is an attitude, and to have attitude to be a muscle car, you have got to have more than just some quick-accelerating electric car,” Kuniskis mentioned.
“You’ve got to have that visceral feel, you’ve got to have sound, you’ve got to have the emotion of that shifting experience, you’ve got to have the full package.”
Dodge goes all-in on electrical muscle vehicles and has introduced that its interior combustion engine fashions can be discontinued simply because the Charger Daytona is coming to marketplace, at the same time as Ford is about to introduce a brand new V8-powered Mustang with a guide transmission for 2024. Kuniskis mentioned he isn’t all for dropping shoppers to its rival.
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“Will some [Dodge muscle car fans] not follow? Yes. But the hope is, with enough lead time and a proper execution from us maybe we’ll bring some new ones into the fold.”

The Charger Daytona SRT has a two-door hatchback frame. (Bill Pugliano/Getty Images / Getty Images)
Pricing has now not been launched, however Dodge offered round 125,000 gasoline-powered Chargers and Challengers final 12 months at costs starting from the low-$30K vary to almost $100K and Kuniskis hopes IT will have the ability to keep close to that candy spot.
“Just because you transition to electrification. People aren’t going to be prepared to spend a ton more money,” he mentioned.
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With over $500 billion dedicated by means of the car business towards the transition to electrification, and the federal government making an investment $5 billion to make stronger the national charging community, Kuniskis mentioned the teach has left the station and there’s no turning again. Now it’s at the automakers to make it stick.
“We’ve got to deliver a product that’s better than the one customers can buy today.”
“You can give them subsidies, but they’re not going to switch unless the product offering is better and the infrastructure is there.”