“We took inspiration from the technicolor world of dreams, adding a dash of vibrant flavors to our great Coca-Cola taste,” the spokesperson added.
“Dreamworld” is the fourth drink to return out of Coca-Cola Creations, Coke’s new innovation platform that specializes in limited-time pieces with a virtual element. Creations is some way for Coca-Cola to polish a focus on its core product, whilst seeking to deliver players and more youthful audiences into the fold.
Products like “Dreamworld,” which promote it an idea relatively than a taste, are a method to spark dialog round Coca-Cola.
Each Coca-Cola Creations taste is introduced at the side of a specialised on-line enjoy, and Dreamworld isn’t any exception.
Dreamworld cans and bottles include QR codes that offer get entry to to a digital, augmented-reality “music experience,” the place other people can pay attention to tune from a DJ avatar and play video games. Customers too can get virtual Dreamworld-inspired outfits for his or her avatars to put on on-line.
People who need to check out Dreamworld should purchase it within the United States and Canada beginning on August 15, for a restricted time. The product will likely be to be had in common and zero-sugar sorts.