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The Coca-Cola Company is unveiling Dreamworld, a brand new soda that allegedly has the flavour of desires. The beverage massive is launching its fourth and ultimate particular version of the 12 months.
Coca-Cola’s latest limited-edition soda: Dreamworlds. (Coca-Cola Inc. / Fox News)
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Coke described its new flavor in a press release, saying that Dreamland, “bottles up the Technicolor tastes and surrealism of the subconscious, and adds playfully vibrant flavor notes that evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola.”
The release of the new flavor is a part the company’s effort to attract new Gen Z consumers through Coca‑Cola Creations, which will introduce a series of unexpected beverages and experiences across physical and digital worlds.
Coca-Cola’s Dreamworld continues the company’s attempt to reach younger demographics. (Coca-Cola Inc. / Fox News)
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Before Dreamworld, Creations rolled out 3 area of expertise beverages. Starlight used to be space-flavorted, Byte used to be pixel-flavor, and the 3rd flavored used to be advanced with Grammy-nominated manufacturer, Marshmello.
“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” Alessandra Cascino, Coca-Cola North America Operating Unit’s inventive and client program director, mentioned in a observation. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers … which we welcome.”
The soda additionally comes with an Augmented Reality musical enjoy created with digital dance pageant, Tomorrowland, in addition to a “Dreamworld-inspired digital fashion collection for the metaverse via a partnership with DRESSX and more.”
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Starting Monday, Aug. 15, Dreamworld might be to be had in grocery and gasoline stations around the U.S. There might be each common and zero-sugar choices to be had, and it’s going to be offered by way of the bottle and in cans.
Coca-Cola did not say how lengthy this new taste could be to be had.
