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Rooty the Great Root Bear, the mascot of A&W Restaurants for 60 years, will hence forth be wearing denim jeans.
In a Twitter post, the company suggested that Rooty’s loss of pants used to be “polarizing.”
“America, let’s talk. Since 1963, Rooty the Great Root Bear has been our beloved spokesbear. We knew people would notice because he’s literally a 6-foot tall bear wearing an orange sweater,” the corporate mentioned. “But now we get it – even a mascot’s lack of pants can be polarizing.”
FILE: An indication hangs above an A&W eating place on September 22, 2011 in Oak Lawn, Illinois. (Scott Olson/Getty Images / Getty Images)
Moving ahead, Rooty will put on be dressed in denims. The corporate mentioned Rooty will nonetheless stay the corporate’s respectable “spokesbear” regardless of the replace.
“We are confident Rooty will continue to champion good food & good times for many years to come…now in denim,” A&W Restaurants wrote.
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FOX Business has reached out to the corporate, looking for extra main points on what resulted in the verdict to change the mascot.
FILE: A crammed “Rooty the Root Bear” mascot displayed throughout the A&W Okinawa Co. Makiminato eating place in Urasoe, Okinawa, Japan, on Thursday, Nov. 18, 2021. (Kentaro Takahashi/Bloomberg by the use of Getty Images / Getty Images)
The replace comes after sweet logo M&M’s introduced its distinct “spokescandies” have been taking an “indefinite pause” and changed with former SNL actress Maya Rudolph.
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M&M’s is one of the firms in recent times that has overhauled or changed its branding within the wake of political backlash.
