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Biscuits Prices Likely To Be Hiked: Now it’s time to increase the price of biscuits, Britannia hints at increasing the prices of its products

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Biscuits Prices Likely To Be Hiked Soon: Inflation is now going to hit the biscuits. Britannia, the largest FMCG maker, has indicated to increase the prices of its products in the coming days. Declaring its quarterly results, the company said that between January and March quarter, the company has increased the prices and to maintain profits, the company will increase the prices in a calibrated manner.

FMCG companies increasing prices due to cost escalation
In recent times, many FMCG companies have decided to increase the prices of their products in order to maintain margins and profits due to rise in input cost. However, the effect of increase in prices is also being seen on demand. Last week, HUL had expressed concern over the decline in market growth with rising inflation. HUL CEO and Managing Director Sanjiv Mehta said, Inflation and slow market growth are the concerns of the near future. We are confident about the medium to long term prospects of the Indian FMCG sector. Other FMCG players Marico and Godrej Consumer Products Ltd have also expressed concern over rising commodity prices.

deteriorating people’s household budget
Actually, if these FMCG companies increase the prices by citing the cost, then it directly affects the budget of the customers and their pockets. People already troubled by expensive petrol, diesel, LPG and EMI getting expensive are facing the inflation of other things. In recent times, FMCG companies have increased the prices of soaps, shampoos and detergents. And now biscuits are also going to be expensive.

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